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w3dL About Case Studies Muzeable: Fast Turnaround Fruit Project

Muzeable: Fast Turnaround Fruit Project

Case Study
  • Client:

    Tim Brooks of Muzeable.

  • Task:

    Extremely fast turnaround project for a major fruit and vegetable company, targeting users of discount supermarkets across the UK. Design to results in five working days.

  • Skills:

    Assistance with survey design and planning, sample procurement, mixed mode (online and mobile) survey, preparation of detailed analysis, assistance with interpretation of results, summary charts for report.

We were approached by Tim Brooks of Muzeable , a UK-based strategy and growth consultancy.  Their client, a leading fruit and vegetable importer, wanted to understand customers perceptions around pre-packed versus loose fruit and vegetables

This project demanded a very quick turnaround: 1 week from brief to delivery of tables and charts. We delivered to the demands of these deadlines with our usual accuracy and attention to detail.  

The clients initially only wanted to find out one thing about purchase intent. We could have simply asked respondents this one question, but we suggested that once you have attracted people’s attention, you have a fantastic opportunity to dig deeper and provide a richer analysis. In a 7 minute online survey, using visual, paired comparisons, we helped Tim build a vivid picture for the client of buying habits and attitudes. We also collected open responses, using gamification techniques to enrich the picture further. The extra information collected and the fuller picture of consumption and purchase habits allowed us to answer the core question but cut it in dozens of insightful ways.

We used some sophisticated choice analysis. Participants were asked to select one of three options as their preferred buying choice, both at the start and end of the survey, in a perfectly balanced and randomised methodology. We then asked a final question which asked assessed whether taking part in the study meant that they wanted to change their final answer.


Tim Brooks comments: “on the face of it, this was a very simple poll, but through the initial conversations with w3dL, we developed the study into something that delivered much more insight and detail at only marginal, additional cost. Steve and the team are great people to work with. The survey was set up and tested in days and the decision makers at my clients got everything they needed and more. We Work With Data are not just another data collection and analysis company. Their delivery and explanatory processes are just what I require from key suppliers”.

The Client added: “We were so pleased with the results. We needed clear data to assist us in a key negotiation. What Tim and w3dL delivered in under a week not only exceeded our specification and expectations, but helped advance our discussions with our customers too. We were really happy with every aspect of their service.”



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