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SURVEY TABULATION & CODING
We use a range of software packages, including Merlinco’s Merlin Analysis and Askia's Analyse to analyse complex market research survey data, and we pride ourselves on the quality of our output, both for accuracy, and for aesthetics. If you've invested £20k or more in a research study, should the deliverable really be some black and white PDFs or monotone Excel? We don't think so!
At the start of 2015, we launched our "Visual Tables". These are highly stylised Excel and PDF outputs that use your fonts, colours and styles to really bring tabulations to life, and in doing so, make interpretation that much easier.
We are "masters of weighting" and can help you design weighting systems that address weaknesses in your sample structure without distorting the rest of your participants' views.
We're happy to work with very detailed tabulation specs, or just tabulate everything sensibly by a set of standard demographic cross-breaks.
Each member of our team has worked at high levels within the industry and understands what you need from tables delivery. We have many years experience analysing data in most common industry formats.
We have experience in all sectors from political, financial and medical work, through to sports, entertainment and charity sectors.
As we also have experience in interpreting data and presenting data, we can really bring that experience to bear, ensuring that you get the best quality service.
Need Coding too?
We have systems in place to autocode spontaneous brand data, and for full coding of open ends we work with some of the best coders in the UK to deliver you sensible closed response analysis of these important responses.