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Clean, meaningful data is the starting point of a smooth project. Our experience in data collection means you can focus on the more interesting stuff. We have a wide range of tools and techniques at our fingertips, to help you choose the right approach for your job:
Web-based surveys have become a research norm, offering quick and easy access to respondents. However, collecting data on the web also presents unique challenges in terms of validity and verification. We can help you cash in on the advantages and navigate the pitfalls.
Mobile interviews need a unique approach: not only must mobile surveys load quickly and easily, they have to be easy to navigate and attention-grabbing, so the multi-tasking 21st century respondent doesn’t lose interest. We can help you collect the data you need with the minimum of fuss.
Field / CAPI
If you need to access a tried and tested field force, look no further. We’ve linked with Morden Field and RiteAngle, independent fieldwork agencies, so we can offer you an efficient, reliable and effective workforce. We can track interviewers and support them by remote controlling devices to sort out any issues so that days in field are not lost.
We have strong relationships with several CATI suppliers. Although this collection method may cost more than online or self-completion, there are methodological benefits from using telephone interviewers, especially when collecting data on sensitive topics.
Modern tablet computers offer a whole new world of possibilities for data collection. Ideal for speedy surveying of consumers as they shop, eat or travel, these types of survey can get beneath opinion to reflect real feeling about products, services and customer experiences when the customers are "in the moment".
Pen & Paper
Even in this digital age, pen and paper data collection is sometimes the best option. We can help you plan and execute pen and paper surveys that do the job you want them to do.
Do you know what you want to find out, but are unsure of how to get there? Don’t worry, we’re experts in taking you step-by-step from what you want to know to reliable results. From designing a questionnaire to deliverables, we can help you every single step of the way.