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In the era of online services like SurveyMonkey and SurveyGizmo, everyone can now be an online researcher. Or can they?
While it is brilliant that these tools enable people with experience to set up effective surveys quickly and easily, when it comes to authoring questionnaires, we're in the unenviable position of seeing a lot of truly awful survey designs:
We could list so many more, but with attention spans decreasing and hyper-occupied respondents having less time than ever to take part, asking a sensible or appropriate number of questions has never been as important as it is now. Similarly, making the survey as light and straightforward to complete is often a positive approach too.
For a relatively modest fee, we can help you design and launch surveys that increase the number of respondents and the quality of response too. Remember, a bad survey will only get completed results for "the bored and the stupid", and who makes sensible decisions on the views of that demographic?
Instead of DIY, try GSE: Get Someone Else.
We love helping clients from outside of the research industry get the most from their surveys, and in most cases, the experience is so positive that they return again and again.