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We’ve given a lot of thought to how users of market reserach data interact with the information they are given. The "old days" of just getting a set of paper tables to build a set of Harvard Graphics acetates or PowerPoint presentation from are long gone.
Effective data visualisations, especially when presented on the web or on mobile devices, are where the industry is headed, if many are not there already.
A dashboard can be as simple as a small collection of charts with changeable filters/bases, or as complex as an entire, ever-updating dataset that you can drill down into from any direction.
We have a number of solutions to help you present your data and we're constantly working on and improving systems that sit on top of established data aggregation systems.
A good data visual should be an "invitation to experiment and explore". As users see the data change for different groups, they may understand or absorb information in a wholly different way from being a person in a room where a dry PowerPoint is presented. We engage with these tools as the Internet grows in respect of all kinds of data. It's important that the market industry keeps pace with these real-world developments too.
Talk to us about your needs and we can select the best tools, teams and approaches to help you deliver the appropriate dashboard for you, at a price that won't break the bank.